Wildroot

Wildroot Barber Shop Sign 1955 Tin Litho AP1792

Regular price $700.00

Measures 27 1/2" x 9 3/4". 8/10 rating.

The company first started selling Wildroot Hair Tonic in 1911. In the 1920s, the tonic was primarily marketed to women, with advertisements warning that bobbed hair and tight hats would cause baldness, unless they used the Wildroot product. Wildroot started marketing the product to men in the 1930s.

Wildroot Cream-Oil was first sold in 1943. In the 1950s, the product was associated with the greaser subculture, teenage boys who slicked their hair down into a ducktail style


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