Genuine Panco Soles & Heels - Authorized Panco Service Shop Display Placard AP1785

Metal trim over composite board. Measures 28 3/4" x 20 3/4". Visible scuffs. The board has swelled over time and bulges very slightly because the metal held firm.

This brand was once very much a part of the American scene. Vanished with the paradise of "While You Wait."

1908
Headquartered in the Boston area, American Biltrite Inc. began as a small family-owned enterprise when Miah Marcus and Frank Bernstein jointly founded the Ewell Rubber Company in Trenton, NJ.

1910
Two years after its founding, Ewell Rubber’s business was brisk enough to warrant the addition of a second manufacturing facility, known as Panther Rubber Mfg. Co., in Stoughton, Massachusetts

1913
Panther Rubber Co. (PANCO) purchased the plant in Sherbrooke for the sum of $2,500 (former Iron Works plant that is now the press department)  and had 27 employees during the first year of its existence. Originally, rubber soles and heels were manufactured for the footwear industry. The expansion to Canada in 1913 was successful in conquering the local footwear industry. This gave rise to the current firm, American Biltrite, located at 200 Bank St., in Sherbrooke.