Edward Penfield Harper’s Magazine April 1895 Poster
We are so tickled to have a set of these groundbreaking lthographs executed by Edward Penfield for Harper’s Magazine. Called “placards” in their time, they represented the cutting edge of graphic design in advertising. This one is so rare we can’t find an example of it on the internet.
Edward Penfield (June 2, 1866 – February 8, 1925)was a leading American illustrator in the era known as the “Golden Age of American Illustration” and he is considered the father of the American Poster. His work has been included in almost every major book on American Illustration or the history of the poster. He is also a major figure in the evolution of graphic design.