Lux Toilet Soap In-Store Advertising featuring Irene Dunne, Elissa Landi and Barbara Stanwyck c 1933 AP1851
This is a rare treat, and actually really rare. Measures 31 1/2" x 22 1/2".
Once Lux Soap began its national campaign in 1926, it was also advertised for men and children. The Thompson agency then began a campaign in 1928 to get endorsements from Hollywood actresses, by sending 425 actresses cases of Lux Soap. It received 414 endorsements in return, leading them to claim that 9 out of 10 stars in Hollywood use Lux Soap. Among the actress who participated in the campaign was Louise Brooks, whose ads ran between 1928 and 1931.
In 1933, advertisements claimed that Lux Soap was used by 686 out of 694 more well known actresses. Lux Soap's Hollywood campaign along with its many other advertising efforts, would assist Lux Soap in becoming a worldwide leader in soap sales.
