Early California Antiques Shop

Fairbank's Gold Dust Scouring Cleanser Tin and Washing Powder Carton c 1905 A3360

Regular price $100.00

The tin is 4 3/4" high x 3" diameter and the box is 5" high and 3 1/2" wide.

Two rare items of historic packaging, featuring the company's black twin mascots. Part of our country's painful history of racial injustice, as well as the history of marketing.

We append Wikipedia's account, and deplore the glaring omission in THEIR description: 

"By 1892, the product's advertising and attention-grabbing packaging—black and white graphics on a bright orange background—became more focused on the iconic Gold Dust Twins. The Gold Dust Twin characters of Goldie and Dustie were the faces of Gold Dust products through most of their production, becoming one of the earliest brand-driven trademarks in American advertising. They were often comically depicted, along with a huge stack of dishes in a washtub, with one twin cleaning, the other drying. The Gold Dust Twins Radio Show—first broadcast in 1929 and created around the twins (and sponsored jointly by Gold Dust and Lever Brothers)—was one of the first of its kind in marketing history. The back of the box depicted the twins tackling several household chores and a list of jobs made easier by using Gold Dust washing powder. "Let the Twins Do Your Work" was the product's slogan."


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